Privacy Policy

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We respect the privacy of every person who visits The View From The Shard Website and/or uses the services made to you from the The View From The Shard Website and we are committed to ensuring a safe online experience.

WHO ARE WE AND WHAT DO WE DO?

Shard Viewing Gallery Management is the data controller responsible for your personal information. Shard Viewing Gallery Management is registered at the UK Information Commissioner’s Office with registration number: ZA692435

Shard Viewing Gallery Management is an English company with registered company number:07870852 and whose principal address is Level 3, The Shard, London Bridge Street, London, England, SE1 9SG

The services provided by this website are operated on behalf of Shard Viewing Gallery Management by the AKA Group Limited (“AKA”) which is a global entertainment agency. The services include, but are not limited to;

  • Creation and Management of the website
  • Managing of ticket promotion and sales
  • Providing reporting matrix of site operation and ticket sales

PURPOSE OF THIS NOTICE

This privacy notice explains our approach to any personal information that you might supply to us (or that might be collected from you) in connection with your use of this website and sets out your rights in respect of The View From The Shard processing of your personal information. For more information, see below.

This privacy notice will inform you how you can verify which of your personal information is collected by us through this website and your rights with regards to the use of that data.

This privacy notice is intended to assist you in making informed decisions when using this website. Please take a moment to read and understand it. Please note that it should be read in conjunction with our Terms and Conditions.

Please also note that this privacy notice only applies to the use of personal information collected by us from your use of the website Services or during your communications with us. It does not apply to personal information collected during your communications with third parties.

WHAT PERSONAL INFORMATION DO WE COLLECT AND HOW DO WE COLLECT IT?

Our primary goal in collecting personal information from you is to give you an enjoyable experience while allowing us to provide services and features that most likely meet your needs. In order to do so personal information may be collected from you in the following ways:

  • Information you voluntarily provide to us.
  • We collect and maintain personal information that you voluntarily submit to us during your use of the services offered by this website.
  • If you contact us, we may collect additional information from you such as a telephone number or email address.
  • Information we collect through your use of the services offered by this website.
  • We may collect through our use of cookies, pixels, beacons, log files and other technologies personal information regarding your mobile device, computer hardware and software used to access the services offered by this website. This may include, but not be limited to the following:
    • IP address of device(s) used;
    • browser type;
    • operating system and device type;
    • approximate location (e.g. London);
    • access times and dates; and
    • referring website addresses.
  • We may also collect personal information regarding your use of and activity on this website. 

This information allows us to deliver more helpful information, services, and tools. Unless consider strictly necessary the above information will only be collected where consent has been obtained.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We collect and use your personal information to deliver the services of this website efficiently and to deliver you the very best service. In particular, we may use your personal information for the following purposes:

  • Provision of the services offered by this Website.
  • Service administration.
  • develop and improve our Services;
  • send you administrative e-mails about the requested and promoted Service; and
  • contact you to answer any queries you may have.
  • User Data Analysis.

We may use your personal information on an anonymised basis to analyse, benchmark and conduct research on users and their interactions with the services provided by Shard Viewing Gallery Management

  • Internal record keeping and legal compliance.

We may use your personal information for internal record keeping purposes and to check you comply with the Terms of Use.

  • Marketing by us.

Where we have your consent, we may use your personal information to contact about our products and/or services.

  • Sharing information with third party processors.

We may share your personal information with third party processors in order to provide the requested services i.e. Ticketing, Theatres, Hospitality agents.

  • Sharing information with professional advisors, governmental authorities & potential purchasers.

We may share your personal information with professional advisers or governmental or regulatory authorities:

  • to comply with our legal obligations;
  • to enforce our legal rights; or
  • protect rights of third parties.

Your personal information may also be shared with prospective buyers if we go through a business transition such as a merger, acquisition by another company, or sale of all or a portion of our assets.

 

LEGAL BASIS OF PROCESSING

Our legal basis for collecting and using your personal information as described in this privacy statement will depend on the personal information concerned and the specific context in which we collect it.

In general, we collect and process your personal information on one or more of the following bases:

Your Consent: For example, where we have obtained your consent to process your personal data for certain activities. You are free to withdraw your consent at any time by contacting us. If you withdraw your consent, it will not affect the lawfulness of any processing based on your consent before you withdrew it. Where applicable, we may ask for your consent to processing at the point where you provide your Personal Information.

To comply with a Contractual Obligation: For example, providing the requested services. We will advise you upon collection whether the provision of your personal information is mandatory and of the possible consequences if you do not provide us with your information.

To comply with our Legal Obligations: where other laws require the processing of your personal information (for example, Taxation laws).

Shard Viewing Gallery Management (and its subsidiaries’) Legitimate Interests: which includes the provision of this website and/or relevant products and services, and/or the carrying out of marketing and profiling activities, provided always that our legitimate interests are not outweighed by your rights and freedoms.

HOW DO WE OBTAIN YOUR CONSENT?

Where use of your personal information by us requires your consent, you can provide such consent:

  • at the time we collect your personal information following the instructions provided; or
  • by informing Shard Viewing Gallery Managementby e-mail using the contact details set out in this privacy notice.

CHILDREN

You are required to be at least 18 years old to use these Service so we do not intentionally collect personal information from anyone under 18, and no one under 18 should attempt to submit any personal information to us. Should we discover that any such personal information has been delivered to any of the sites, we will remove that personal information as soon as possible.

USE OF COOKIES

The Services provided may use certain cookies, pixels, beacons, log files and other technologies of which you should be aware. Please see our Cookie Policy to find out more about the cookies we use and how to manage and delete cookies.

THIRD PARTY LINKS AND SERVICES

The available services may contain links to third party websites and services. Please remember that when you use a link to go from this site to another website or you request a service from a third party, this privacy notice no longer applies. For more information, see below.

Your browsing and interaction on any other website, or your dealings with any other third party service provider, is subject to that website’s or third party service provider’s own rules and policies.

We do not monitor, control, or endorse the privacy practices of any third parties.

We encourage you to become familiar with the privacy practices of every website you visit or third party service provider that you deal with and to contact them if you have any questions about their respective privacy policies and practices.

This privacy notice applies solely to personal information collected by us through the AKA Service and does not apply to these third party websites and third party service providers.

This website may also contain advertisements for, and/or the opportunity for you to purchase products or services from third parties. If you would like more information about this practice and to know your choices about not having this personal information used by these companies, click here: http://www.advertising.com/Privacy.html

TRANSFERS OUTSIDE THE EEA

Although our offices and servers are based within the United Kingdom, in certain circumstances we may transfer your personal information, for the purposes listed above, to our affiliates or other third parties that may be located in countries outside the United Kingdom, whose laws are not recognised by the UK Government as providing an adequate level of protection to personal information.

HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION FOR?

We keep your personal information only for as long as necessary to fulfil the purpose it was collected for, where we need to in relation to proving legal relationships or to comply with any of our legal obligations.

CONFIDENTIALITY AND SECURITY OF YOUR PERSONAL INFORMATION

We are committed to keeping the personal information you provide us secure and we will take reasonable precautions to protect your personal information from loss, misuse or alteration. For more information, see below.

We have implemented information security policies, rules and technical measures to protect the personal information that we have under our control from:

  • unauthorised access;
  • improper use or disclosure;
  • unauthorised modification; and
  • unlawful destruction or accidental loss.

All our employees and data processors (i.e. those who process your personal information on our behalf, for the purposes listed above), who have access to, and are associated with the processing of personal information, are obliged to respect the confidentiality of the personal information of all users..

HOW TO ACCESS YOUR INFORMATION AND YOUR OTHER RIGHTS?

You have the following rights in relation to the personal information we hold about you:

  • Your right of access.
  • Your right to rectification.
  • Your right to erasure.
  • Your right to restrict processing.
  • Your right to data portability.
  • Your right to object.
  • Your rights in relation to automated decision-making and profiling.
  • Your right to withdraw consent.

HOW TO CONTACT US?

If you have any questions about this privacy notice or want to exercise your rights, please contact us by:

Level 3, The Shard, London Bridge Street, London, England, SE1 9SG

or by sending an email direct to AKA who provide these services on our behalf sending an email to [email protected];

If your concern has not been addressed to your satisfaction then you can contact the UK Information Commissioner’s Office (ICO). You can find details about how to do this on the ICO website at https://ico.org.uk/concerns/ or by calling their helpline on 0303 123 1113.

CHANGE TO THIS PRIVACY NOTICE

We may make changes to this privacy notice from time to time.

To ensure that you are always aware of how we use your personal information we will update this privacy notice from time to time to reflect any changes to our use of your personal information. We may also make changes as required to comply with changes in applicable law or regulatory requirements. We encourage you to review this privacy notice periodically to be informed of howShard Viewing Gallery Management uses your personal information.

Last Updated 04th April 2024